by Susan Neuhaus | Jul 17, 2026 | Digital Marketing, Website Strategy Articles
Clickless searches! AI scrapers! Detailed AI previews that answer people’s questions in plain language! It’s enough to make you wonder if it’s worth the work to keep up a business website. When questions about digital publishing strategy come up from stakeholders,...
by Susan Neuhaus | Dec 16, 2025 | Design and User Experience, Website Strategy Articles
Why I use AI images At their best, AI images are creations that emerge from the human imagination. AI images should not replace human creativity, but support and extend it. We’ve all seen images that fall short of this ideal. Nonetheless, if we are thoughtful using...
by Susan Neuhaus | Nov 17, 2025 | Digital Marketing, Website Strategy Articles
This post is based on a presentation for the Jersey Shore Tech and Design Group. It was kind of them to let me try a lightning talk at their event in November. What a great event, each speaker had a unique way of approaching AI in their work. Download the Slideshow...
by Susan Neuhaus | Jul 23, 2025 | Digital Marketing, Website Strategy Articles
…and Some Things That Do. Search is Messy Right Now, Here’s How to Work with It Mike King from i pull rank believes that we are in the “messy middle” between keyword-focused search and actual “bespoke UI search.” Things are certainly in flux in the online marketing...
by Susan Neuhaus | Jun 24, 2025 | Design and User Experience, Lead Generating Website Strategies, Website Strategy Articles
Get a Blueprint for Your Best Website A website design or redesign is a big project. Where to start? Just like you wouldn’t build a house without plans, you wouldn’t start a website project without clear objectives. Business websites have jobs to do, like generate...
by Susan Neuhaus | Jun 16, 2025 | Design and User Experience, Website Strategy Articles
Are you a content designer who writes copy and designs web pages? Me, too! One day I’m rewriting metadata for a web page. The next day I’m mocking up a landing page. Here are resources I’ve found to help me with my multi-disciplinary projects. Figma and Web Design...
by Susan Neuhaus | Jun 16, 2025 | Competitive Analysis, Digital Marketing, DIY Website Care and Maintenance, Lead Generating Website Strategies
Do you ever wonder how your website stacks up to your competitors’ sites? Have you realized that your competitor ranks higher in organic search? Are they are getting more visitors? If your competitor is outranking you in search for important terms, you could be...
by Susan Neuhaus | May 27, 2025 | DIY Website Care and Maintenance, Website Strategy Articles
It is possible to use AI to write alt text and scale accessibility. But there are a lot of open questions. What is alt text? Alt text is a written description of a digital image. The text is in the markup for the image, and doesn’t appear on the web page. Alt text is...
by Susan Neuhaus | Oct 17, 2024 | DIY Website Care and Maintenance
What Are Dead Links? Updated July 2026Have you ever clicked a link and landed on a “404 Not Found” error page? That’s a dead link. This happens more frequently than you might expect. On the web, sites change their structure, or their URL naming system, domain names...
by Susan Neuhaus | Mar 20, 2024 | Digital Marketing, DIY Website Care and Maintenance
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword. Your page is shown often in search, but it gets few visitors Your keyword rank is...
