by Susan Neuhaus | Feb 7, 2023 | DIY Website Care and Maintenance
Search Engines offer free access to data about your website. With these tools, you can track Key Performance Indicators and measure your progress toward business objectives. For instance, Google Analytics will tell you how many people found your site with organic...
by Susan Neuhaus | Dec 3, 2022 | Digital Marketing, DIY Website Care and Maintenance
Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding 404 errors. And I’m beginning to build...
by Susan Neuhaus | Jan 13, 2022 | Case Studies, Design and User Experience, Digital Marketing
Visitors to a custom design page from the client’s programmatic advertising campaign bounced out quickly, they weren’t finding what they wanted. I developed a downloadable PDF that gave potential customers information they would need in the research phase of the B2B...
by Susan Neuhaus | May 25, 2021 | Design and User Experience, Website Strategy Articles
Designers work hard. We bring all of our expertise and aesthetics to each project. We brainstorm and iterate. We think through how the end-user, the visitor, or the reader, will interact with our design. As we should. To most people, designers work behind the scenes....
by Susan Neuhaus | Apr 8, 2021 | Design and User Experience, Digital Marketing, DIY Website Care and Maintenance
A Simple Way to Know What to Fix Next Website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don’t have an unlimited budget, and work needs to be weighed against ROI (return on...
by Susan Neuhaus | Feb 17, 2021 | Case Studies, Design and User Experience, DIY Website Care and Maintenance
Useful Data In Need of a Usability Upgrade The engineers I work with often refer to data organized in tables. I know this continues to be true in digital products because the webpage with an old HTML table for weight and volume equivalents of liquid oxygen...
by Susan Neuhaus | Jan 8, 2021 | Case Studies, Design and User Experience, Lead Generating Website Strategies
Footer Form Update Gives Engineers More Data During User Testing with the manufacturer’s Sales Engineer, we discovered a use case that resulted in data from customer inquiries requiring a follow-up call or email. On this custom manufacturer’s website, multiple basic...
