by Susan Neuhaus | Jun 24, 2025 | Design and User Experience, Lead Generating Website Strategies, Website Strategy Articles
Get a Blueprint for Your Best Website A website design or redesign is a big project. Where to start? Just like you wouldn’t build a house without plans, you wouldn’t start a website project without clear objectives. Business websites have jobs to do, like generate...
by Susan Neuhaus | Jun 16, 2025 | Design and User Experience, Website Strategy Articles
Are you a content designer who writes copy and designs web pages? Me, too! One day I’m rewriting metadata for a web page. The next day I’m mocking up a landing page. Here are resources I’ve found to help me with my multi-disciplinary projects. Figma and Web Design...
by Susan Neuhaus | Jun 16, 2025 | Competitive Analysis, Digital Marketing, DIY Website Care and Maintenance, Lead Generating Website Strategies
Do you ever wonder how your website stacks up to your competitors’ sites? Have you realized that your competitor ranks higher in organic search? Are they are getting more visitors? If your competitor is outranking you in search for important terms, you could be...
by Susan Neuhaus | May 27, 2025 | DIY Website Care and Maintenance, Website Strategy Articles
It is possible to use AI to write alt text and scale accessibility. But there are a lot of open questions. What is alt text? Alt text is a written description of a digital image. The text is in the markup for the image, and doesn’t appear on the web page. Alt text is...
by Susan Neuhaus | Oct 17, 2024 | DIY Website Care and Maintenance
Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, and websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week...
by Susan Neuhaus | Mar 20, 2024 | Digital Marketing, DIY Website Care and Maintenance
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword. Your page is shown often in search, but it gets few visitors Your keyword rank is...
by Susan Neuhaus | Feb 7, 2023 | DIY Website Care and Maintenance
Search Engines offer free access to data about your website. With these tools, you can track Key Performance Indicators and measure your progress toward business objectives. For instance, Google Analytics will tell you how many people found your site with organic...
by Susan Neuhaus | Dec 3, 2022 | Digital Marketing, DIY Website Care and Maintenance
Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding 404 errors. And I’m beginning to build...
by Susan Neuhaus | Jan 13, 2022 | Case Study, Design and User Experience, Digital Marketing
Visitors to a custom design page from the client’s programmatic advertising campaign bounced out quickly, they weren’t finding what they wanted. I developed a downloadable PDF that gave potential customers information they would need in the research phase of the B2B...
by Susan Neuhaus | May 25, 2021 | Design and User Experience, Website Strategy Articles
Designers work hard. We bring all of our expertise and aesthetics to each project. We brainstorm and iterate. We think through how the end-user, the visitor, or the reader, will interact with our design. As we should. To most people, designers work behind the scenes....
