by Susan Neuhaus | Oct 17, 2024 | DIY Website Care and Maintenance
Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, and websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week...
by Susan Neuhaus | Mar 20, 2024 | Digital Marketing, DIY Website Care and Maintenance
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword. Your page is shown often in search, but it gets few visitors Your keyword rank is...
by Susan Neuhaus | Jan 13, 2022 | Case Study, Design and User Experience, Digital Marketing
Visitors to a custom design page from the client’s programmatic advertising campaign bounced out quickly, they weren’t finding what they wanted. I developed a downloadable PDF that gave potential customers information they would need in the research phase of the B2B...