susan@susanneuhaus.com
…and Some Things That Do. Search is Messy Right Now, Here’s How to Work with It Mike King from i pull rank believes that we are in the “messy middle” between keyword-focused search and actual “bespoke UI search.” Things are certainly in flux in the online marketing...
Do you ever wonder how your website stacks up to your competitors’ sites? Have you realized that your competitor ranks higher in organic search? Are they are getting more visitors? If your competitor is outranking you in search for important terms, you could be...
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword. Your page is shown often in search, but it gets few visitors Your keyword rank is...
Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding 404 errors. And I’m beginning to build...
Visitors to a custom design page from the client’s programmatic advertising campaign bounced out quickly, they weren’t finding what they wanted. I developed a downloadable PDF that gave potential customers information they would need in the research phase of the B2B...
A Simple Way to Know What to Fix Next Website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don't have an unlimited budget, and work needs to be weighed against ROI (return on...