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Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, and websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week...
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword. Your page is shown often in search, but it gets few visitors Your keyword rank is...
Search Engines offer free access to data about your website. With these tools, you can track Key Performance Indicators and measure your progress toward business objectives. For instance, Google Analytics will tell you how many people found your site with organic...