Digital Marketing
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Why is My Competition Outranking Me in Search?
Take advantage of free SEO competitor analysis tools. Here are three ways to find your competitor’s strategies. 1. Test Your Competitor’s Site First, see how your competitor shows up in search. You could type in their URL, but you’d be missing an opportunity to analyze their search results. Open an incognito window in your favorite…
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Testing A Webpage Without Words
Would image-only pages show up in search? I am working with a sophisticated designer who does beautiful high-end home renovations in the Seattle, Washington area of the US. She didn’t want text on the pages where she showcased her projects. I was concerned because most people search with words. However, there were compelling arguments for…
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No One Can Guarantee Search Results
If someone promises to make your site number one in search, be skeptical. Here’s why. The Web is Huge By most estimates, there are more than a billion sites on the internet in 2024. SEMRush reports that Google’s search index is more than 100,000,000 GB. 1 And it is Constantly Changing According to Siteefy, 252,000…
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How to Use Google Trends Explore
You can use Google Trends Explore as part of a no-cost system to find the words people use to search for your website. Using the same language potential visitors use will bring more people to your site. Think of yourself as your website’s host and imagine the visitors are your guests. A good website host…
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Is the Wrong Keyword Costing You Search Traffic?
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword.
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Useful Resources for Redirects and Regex
Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding 404 errors. And I’m beginning to build up helpful resources for website speed. Redirects and…
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Reducing B2B Landing Page Bounce Rate
Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.
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How to Prioritize Website Administrator Tasks
A Simple System to Decide What to Fix Next. Most website administrators balance managing content, monitoring site health, improving user experience, and resolving software issues. Most websites don’t have an unlimited budget, and work needs to be weighed against ROI (return on investment). A simplified version of the system product designers developed for evaluating heuristic…
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Recapturing a Keyword for a Manufacturing Website
The manufacturer’s website had a page that performed well for an important keyword. Until it didn’t.