Blog
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Testing A Webpage Without Words
Would image-only pages show up in search? I am working with a sophisticated designer who does beautiful high-end home renovations in the Seattle, Washington area of the US. She didn’t want text on the pages where she showcased her projects. I was concerned because most people search with words. However, there were compelling arguments for…
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No One Can Guarantee Search Results
If someone promises to make your site number one in search, be skeptical. Here’s why. The Web is Huge By most estimates, there are more than a billion sites on the internet in 2024. SEMRush reports that Google’s search index is more than 100,000,000 GB. 1 And it is Constantly Changing According to Siteefy, 252,000…
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How to Use Google Trends Explore
You can use Google Trends Explore as part of a no-cost system to find the words people use to search for your website. Using the same language potential visitors use will bring more people to your site. Think of yourself as your website’s host and imagine the visitors are your guests. A good website host…
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Is the Wrong Keyword Costing You Search Traffic?
If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword.
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Track Your Site’s Performance with These Free Tools
Search Engines offer free access to data about your website. With these tools, you can track Key Performance Indicators and measure your progress toward business objectives. For instance, Google Analytics will tell you how many people found your site with organic search. Bing webmaster tools have a great backlinks list. Here are some helpful links…
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HTML & CSS: This Looks Useful
As a content designer, I’ve needed my HTML and CSS skills, even when I’m using a Content Management System with a friendly front-end like WordPress. Also, I’ve found knowing some HTML is helpful with drag-and-drop type editors like MailChimp. Sometimes errors creep into the content boxes, or the style options offered in the editing tools…
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Technical SEO: This Looks Useful
Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding 404 errors. And I’m beginning to build up helpful resources for website speed. Redirects and…
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Reducing B2B Landing Page Bounce Rate
Crafting a downloadable resource targeted at B2B customers early in the research phase improved landing page bounce rate and engagement.
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Dealing with Dead Links
Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, websites go dark. We have no control over what another site owner does. One study found that one in every 200 links breaks each week, and that each web link has a…
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Schooled in Strategic Design
Designers work hard. We bring all of our expertise and aesthetics to each project. We brainstorm and iterate. We think through how the end-user, the visitor, or the reader, will interact with our design. As we should. To most people, designers work behind the scenes. People are likely to see the client as the one…