Susan Wilder Neuhaus

Case Studies & Website Ideas

  • Are you a content designer who writes copy and designs web pages? Me, too! One day I’m rewriting metadata for a web page. The next day I’m mocking up a landing page. Here are resources I’ve found to help me…

  • Outbound Links in Your Web Content Can Rot Away On the web, sites change their structure and naming system, domain names are sold, and websites go dark. We have no control over what another site owner does. One study found…

  • Take advantage of free SEO competitor analysis tools. Here are three ways to find your competitor’s strategies. 1. Test Your Competitor’s Site First, see how your competitor shows up in search. You could type in their URL, but you’d be…

  • Would image-only pages show up in search? I am working with a sophisticated designer who does beautiful high-end home renovations in the Seattle, Washington area of the US. She didn’t want text on the pages where she showcased her projects. …

  • If someone promises to make your site number one in search, be skeptical. Here’s why. The Web is Huge By most estimates, there are more than a billion sites on the internet in 2024. SEMRush reports that Google’s search index…

  • You can use Google Trends Explore as part of a no-cost system to find the words people use to search for your website. Using the same language potential visitors use will bring more people to your site. Think of yourself…

  • If a page on your website doesn’t bring in engagement and interest, look at its keywords again. Here are some warning signs that you or your clients are optimizing for the wrong keyword.

  • Search Engines offer free access to data about your website. With these tools, you can track Key Performance Indicators and measure your progress toward business objectives. For instance, Google Analytics will tell you how many people found your site with…

  • When I design content, I need my HTML and CSS skills, even when I’m using a Content Management System like WordPress. Also, I’ve found knowing some HTML is helpful with drag-and-drop editors like MailChimp’s backend. Sometimes errors creep into the…

  • Here are a few useful tutorials and references I’ve found for tackling technical SEO. Technical SEO is a big subject, I’m sharing links only for tasks I’ve had to do. So I have found resources for redirecting pages and avoiding…